Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across numerous platforms is a daily battle for eCommerce marketing experts. As privacy rules obtain stricter and browsers restrict tracking capabilities, accurate data becomes harder to capture.
Pixels are easy to set up, however can be obstructed by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing individual info off the customer's internet browser. This brings about far better performance, improved user experience, and the capability to adhere to information personal privacy guidelines.
By filling a monitoring manuscript straight on the web server, S2S tracks communications without relying on third-party cookie or pixel tags. This makes it less susceptible to inaccuracies due to web browser limitations and ad blockers and offers a lot more control over what information is shown each supplier.
It likewise allows services to classify information qualities based upon function and lawful grounds, which makes it much easier to abide by data privacy legislations. Nevertheless, executing S2S Tracking needs a large investment in hardware and software as well as specialized personnel. This makes it an expensive option for smaller sized brand names. In addition, the first arrangement can be lengthy. Nevertheless, once the system is running, it can provide precise data to all marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides trustworthy conversion tracking for iGaming affiliates to optimize projects, lower lost advertisement spend and enhance ROI. It also offers premium precision and dependability compared to Pixel Tracking which is why it's the preferred approach for the majority of associate platforms, networks and online marketers.
Pixels are easy to establish as they just need a piece of HTML code in the conversion page, nonetheless they are commonly restricted by browser restrictions (e.g. cookie-blockers and Safari ITP) causing unreliable monitoring and less precise acknowledgment. Furthermore, pixels can be quickly blocked by ad-blockers, bring about personal privacy issues for users. S2S is a far more trustworthy and precise tracking approach that gets rid of cookie-based restrictions and ensures ad copy optimization tools customer information protection while additionally supplying improved security attributes for scams prevention. This makes it a great selection for high-stakes campaigns and application installs where an exact conversion count is essential. S2S can additionally provide more exact attribution data for mobile projects and ad distribution.
Downsides of S2S Pixel Tracking
Pixel monitoring works by placing an item of HTML code on your site that sends out data to the ad system. It's relatively very easy to set up yet is prone to safety risks like being obstructed by ad blockers and being inaccurate as a result of web browser settings like restricting third-party cookies or Apple's Intelligent Tracking Avoidance (ITP).
Server-side tracking bypasses these constraints by sending conversion details directly from the analytics system's server to the user's gadget. This improves monitoring accuracy and permits companies to record offline conversions such as telephone call or in-store purchases. Server-side tracking is additionally much more safe and secure and assists businesses abide by strict information protection legislations like GDPR or CCPA.
As privacy plans end up being much more restricting and web browsers restrict tracking capabilities, online marketers need a better means to check their projects. This is why much more marketing experts are shifting far from pixels toward sophisticated analytics server-side monitoring.
Conclusions
Server-side monitoring is the way to choose data-driven marketing. It bypasses web browser constraints, ad blockers, and personal privacy settings to gather and send out real-time conversion data to analytics platforms. It is extra reputable, safe and secure, and accurate than pixel monitoring and supplies companies extra control over their data collection processes.
With advertisement blocking and privacy regulations getting much more rigorous, marketers are trying to find choices to conventional pixel monitoring. Server-to-server monitoring is one option that supplies substantial benefits over pixel tracking. It's even more durable, future-proof, and allows you to catch a bigger amount of conversion data throughout systems. However, it requires a significant financial investment in infrastructure and technical experience. Fortunately, options like RedTrack deal prefabricated servers that can integrate with significant analytics systems without the need for comprehensive advancement sources.