Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout numerous platforms is a daily struggle for eCommerce marketing professionals. As personal privacy regulations get stricter and browsers limit tracking capabilities, accurate data becomes more difficult to catch.
Pixels are very easy to establish, but can be blocked by ad blockers and privacy devices. That's why marketing experts are turning to server-side monitoring solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the problem of accumulating and refining user information off the client's web browser. This causes much better efficiency, boosted customer experience, and the capacity to comply with data privacy regulations.
By loading a tracking script directly on the server, S2S tracks interactions without counting on third-party cookie or pixel tags. This makes it much less prone to errors as a result of internet browser constraints and advertisement blockers and gives extra control over what data is shown to each supplier.
It additionally makes it possible for businesses to categorize data attributes based on purpose and legal grounds, that makes it easier to comply with data personal privacy regulations. Nonetheless, applying S2S Tracking calls for a huge financial investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be time-consuming. However, once the system is running, it can deliver exact information to all advertising and marketing networks in real-time.
Benefits of S2S Postback URL Tracking
Consequently, it delivers dependable conversion tracking for iGaming affiliates to maximize projects, minimize squandered ad spend and increase ROI. It additionally uses remarkable accuracy and dependability compared to Pixel Tracking which is why it's the recommended approach for a lot of affiliate platforms, networks and marketers.
Pixels are very easy to establish as they only require a piece of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and much less specific acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, causing privacy concerns for customers. S2S is a a lot more reputable and accurate monitoring technique that gets rid of cookie-based limitations and makes certain customer data protection while additionally supplying enhanced security attributes for scams prevention. This makes it a wonderful selection for high-stakes campaigns and application installs where an exact conversion count is essential. S2S can additionally provide more specific attribution data for mobile projects and ad distribution.
Downsides of S2S Pixel Tracking
Pixel monitoring functions by placing an item of HTML code on your site that sends information to the ad system. It's fairly easy to establish but is prone to protection dangers like being blocked by advertisement blockers and being inaccurate because of internet browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these limitations by sending out conversion info straight from the analytics platform's web server to the individual's device. This enhances tracking precision and allows services to capture offline conversions such as call or in-store transactions. Server-side monitoring is also a lot more protected and aids companies follow stringent information security regulations like GDPR or CCPA.
As privacy plans become a lot more limiting and web browsers limit tracking abilities, marketers require a better method to check their campaigns. This is why extra online marketers are changing away from pixels towards advanced analytics server-side tracking.
Verdicts
Server-side tracking is the means to go for data-driven advertising. It bypasses browser limitations, advertisement blockers, and privacy setups to accumulate and send real-time conversion information to analytics platforms. It is a lot more trusted, protected, and exact than pixel tracking and uses organizations much more control over their information collection processes.
With advertisement blocking and privacy regulations getting a lot more rigorous, online marketers are seeking alternatives to conventional pixel monitoring. Server-to-server tracking is one SEO performance tracking software option that offers substantial benefits over pixel tracking. It's even more durable, future-proof, and allows you to catch a bigger quantity of conversion data throughout systems. However, it needs a substantial investment in infrastructure and technological proficiency. Thankfully, remedies like RedTrack offer ready-made servers that can incorporate with significant analytics platforms without the requirement for substantial growth resources.